Stamfordham, a global creative firm specializing in integrated marketing communications, has launched operations in Zambia, tapping into the country’s burgeoning digital economy. With a population of about 20 million, 45% of whom are urbanized, Zambia offers a stable political climate and supportive government policies that are fueling creative and technological growth.

Stamfordham’s expansion underscores its focus on empowering African brands to compete globally.

The country’s digital adoption is on the rise, with over 10 million internet users as of 2025, representing 45% of the population.

This shift is driven by a young demographic—over 60% of Zambians are under 25—creating demand for modern digital solutions. Stamfordham, with its track record in brand strategy and digital transformation, aims to meet this need by helping businesses enhance their online presence and market influence.

“Zambia’s youthful and digitally-ready population presents a significant opportunity for innovation,” said Tutu Adetunmbi, Global Chairperson & CEO of Stamfordham. “We’re not just another creative agency; our expansion into Zambia is about redefining the market and delivering world-class solutions.”

Zambia’s SME sector, comprising 1.2 million registered businesses, is a cornerstone of its economy, yet many lack the tools to fully engage digitally. Stamfordham sees this as an opportunity to provide performance-driven marketing solutions. Meanwhile, the e-commerce market, currently valued at $200 million, is expected to double by 2030, a trend the company plans to support through its expertise in market penetration.

“At Stamfordham, our ethos is simple: global thinking, local execution, unmatched impact,” Tutu explained. “We’re here to transform brands into market leaders while nurturing the next generation of digital professionals in Zambia.”

The company’s entry coincides with projections that Zambia’s digital economy could generate 1.6 million jobs by 2030, particularly in health, education, and social protection. Stamfordham aims to bolster these sectors by offering data-driven strategies and creative execution.

“More than an agency, we are building an ecosystem where Africa is the next frontier of digital innovation,” Tutu emphasized.

“Through precision-driven strategy, creativity, and technology, we’re setting new standards for what’s possible in Zambia.” The firm’s global capabilities in data analytics, reputation management and digital advertising will now be accessible to Zambian businesses seeking to scale.

As Zambia’s digital economy grows at a projected CAGR of 12% over the next five years, Stamfordham’s presence could play a pivotal role in shaping its trajectory, blending global insights with local realities.

Source: This Day Live