Stamfordham, a global leader in integrated marketing communications, has expanded its operations into Zambia, marking a significant step in its mission to strengthen its presence across Africa. This move comes as Zambia’s digital economy accelerates, driven by a youthful population, growing internet penetration, and a thriving small and medium enterprise (SME) sector.

With over 60% of Zambians under 25 and 45% of the population now online—equating to more than 10 million active internet users as of 2025—the country is poised for a digital transformation that Stamfordham aims to support.

Zambia’s digital landscape is evolving rapidly, with its e-commerce market valued at $200 million and projected to double by 2030. This growth is fueled by rising smartphone use and digital payment solutions, creating opportunities for businesses to expand their reach. Stamfordham, known for its expertise in branding, data analytics, digital transformation, and market strategy, sees Zambia as a key market to empower brands and drive innovation.

The country’s 1.2 million registered SMEs, many of which lack a robust online presence, represent a critical area of focus for the company.

Our entry into Zambia is backed by a vision to reshape how African brands position themselves, tell their stories, and compete on a global scale. We are building the future of branding and digital marketing in a market primed for transformation," said Tutu Adetunmbi, Global Chairperson & CEO of Stamfordham.

"Zambia’s youthful and digitally-ready population is a goldmine for innovation, and we’re here to help businesses seize that potential."

The expansion aligns with Zambia’s projected economic growth, with its digital economy expected to create up to 1.6 million new jobs by 2030 in sectors like health, education, and social protection. Stamfordham plans to enhance brand positioning and digital engagement for businesses in these areas, leveraging its global experience in data analytics, content marketing, and digital advertising.

"In an era where digital presence determines market relevance, Zambia’s businesses have a unique opportunity to establish influence beyond borders," Tutu noted. "Our ethos is global thinking, local execution, and unmatched impact. We’re bringing that to Zambia to reshape how brands tell their stories."

Despite the promise, challenges remain. Only 30–40% of urban businesses currently maintain an active online presence, a gap Stamfordham aims to bridge. By offering tailored strategies, the company intends to help Zambian firms compete in a fast-paced digital environment.

"More than an agency, we are building an ecosystem where Africa is the next frontier of digital innovation," Tutu added. "Zambia is ready, Africa is ready, and Stamfordham is leading the charge."

The company’s entry reflects a broader vision of positioning African markets at the forefront of global creative innovation, blending precision-driven strategy with local insight.

With Zambia’s digital economy forecasted to grow at a compound annual growth rate (CAGR) of 12% over the next five years, Stamfordham’s arrival signals a commitment to fostering market leadership through creativity and technology.

Source: Vangaurd